Boutique digital marketingRaleigh, NC

Marketing built for your next chapter.

We help hospitality and service businesses connect strategy, websites, and campaigns—so more of the right people find you and take the next step.

Guests gathered around fire tables on The Horton Hotel rooftop, overlooking the Boone mountains

Good work deserves to be found.

A website, an ad campaign, and a social calendar can all look good on their own. Growth gets harder when they point in different directions. We bring the work together around what your business needs next.

  • Is your website making the next step clear?
  • Are your campaigns reaching the right audience?
  • Can you connect the activity to inquiries and bookings?

Make every part of your marketing work together.

Take on one area or connect all four. Each pathway can stand alone as a project or run as ongoing support.

  1. Websites that turn interest into action

    Clear messaging, intuitive journeys, and a purposeful next step on every page.

    • Messaging and page structure
    • Website design
    • Website development
    • Landing pages
    • Conversion optimization
  2. Paid campaigns with a clear purpose

    Reach relevant audiences on Google and Meta, and learn from what actually converts.

    • Google Ads
    • Meta Ads
    • Lead funnels and landing pages
    • Campaign optimization
    • Detailed tracking
  3. Content that keeps your brand present

    A consistent voice across social media and email, planned around what your audience cares about.

    • Content strategy
    • Social media
    • Content creation
    • Email marketing
  4. Search visibility that builds over time

    Help people discover the business, and understand what is working with analytics you can trust.

    • Search engine optimization
    • Content priorities
    • AI search visibility
    • Analytics and reporting

See the work in context.

Hotels, a long-standing local business, and a property relaunch: a look at what we delivered and what it changed for each client.

Boutique hospitality · Boone, NC

The Horton Hotel

Google Ads and conversion-focused landing pages for a downtown Boone boutique hotel, built to win more direct bookings and make booking performance easier to read.

  • Google Ads
  • Landing pages
  • Reporting

Local service business · Durham, NC

Couch Oil Company

A partnership of more than five years that grew from social content into a new website, search, advertising, and support for a sister retail brand and a nonprofit.

  • Content & social
  • Website
  • SEO
  • Advertising

Oceanfront hospitality · Amelia Island, FL

Elizabeth Pointe

Google Ads and positioning built around the guest experience for an intimate oceanfront lodge, refined season by season for steadier bookings and clearer reporting.

  • Google Ads
  • Messaging
  • Seasonal optimization

Student housing · Chapel Hill, NC

The Ramsey Chapel Hill

A full relaunch for a student housing community near UNC: a new name and visual identity, a new website, a social presence built from scratch, and paid acquisition.

  • Naming & identity
  • Website
  • Social
  • Paid acquisition

See all projects

A clear path from priorities to progress.

Every business starts somewhere different. The work tends to move through three stages.

  1. Understand

    Establish the audience, the business priorities, and what can be measured.

  2. Create

    Align the website, the message, and the campaigns around those priorities.

  3. Improve

    Review performance, learn from what is working, and refine the work.

Built around your business.

Boutique hotels & hospitality

Help travelers discover what makes your property different, then make booking direct the easiest choice.

Service businesses

Turn local visibility into qualified inquiries, and build marketing that grows alongside the business.

A small team. Close to the work.

When you work with Redemptive, you work directly with the people doing the work. We take ownership of what we deliver, communicate honestly—including when something isn’t working—and stay close to the details, the data, and the outcomes instead of hiding behind dashboards or jargon.

We do our best work with businesses that value trust, momentum, and long-term thinking, and we aim to grow alongside them.

Meet Redemptive
  • Portrait of Connor Strickland

    Connor Strickland

    Owner & Managing Director

  • Portrait of Tate Houpe

    Tate Houpe

    Digital Director

  • Portrait of Sam Wright

    Sam Wright

    Growth Marketer

  • Portrait of Jenna Stanley

    Jenna Stanley

    Marketing Manager

In our clients’ words

“Connor & team work incredibly hard on behalf of their clients. They have always been thorough and thoughtful in all of my experiences with them. Highly recommend.”

Clark R. Serial Entrepreneur

“The Redemptive Digital team has been a game changer for my business. They provide invaluable collaboration, support, and marketing strategy. If you are looking for digital marketing, look no further than Redemptive Digital!”

Anne G. Luxury Realtor

Questions, answered.

Straight answers to what people usually ask before a first conversation.

What kinds of businesses do you work with?

We mainly work with boutique hotels, hospitality brands, and service businesses that value quality and accountability. Our portfolio also includes a student housing relaunch in Chapel Hill. If your business doesn’t fit neatly into those groups, we are still happy to talk.

Do you take on standalone projects or only ongoing work?

Both. We take on standalone projects such as a new website, and we provide ongoing marketing and advertising support. Some relationships start with one piece of work and grow from there—our partnership with Couch Oil Company began with social content.

How does scope affect pricing?

Every engagement is custom, so we don’t publish set packages. Pricing depends on the scope of work, your goals, the channels involved, and how much ongoing support you need. We start with a conversation to understand those before recommending anything.

How do you measure success?

We focus on business outcomes—inquiries, bookings, revenue, and return on ad spend where the data supports it—rather than vanity metrics. We agree on what to measure at the start and are open about what each report can and can’t tell you.

Let’s talk about what comes next.

Tell us where the business is today and what you’re working toward. We’ll start with a conversation about the right next step.